Effective user experience stems from an understanding of user behavior, business objectives, and stakeholder dynamics. Insight gained from best practices as well as in-depth interviews with stakeholders and current and potential users is a foundation of our process.
A wireframe is a blueprint mapping how users will interact with a website, app, or platform. Our process relies heavily on comprehensive wireframe development and stakeholder buy-in from a high strategic level down to the smallest details of interface design.
Our design philosophy is simple: form follows function. We believe the choices we make to determine the overall functionality and aesthetics of a digital experience are one in the same, and we treat them with equal importance. It doesn't matter how it looks if it doesn't work.
Our approach to web design emphasizes responsive technologies. The goal for our clients and partners is to create a value-based experience for the end user that is both consistent and optimized across any browser and any screen - desktop, tablet, mobile and beyond.
Mobile is set to overtake desktop as the interface of choice for users around the world. We have a comprehensive in-house skill set and an unparalleled experience in mobile development and cross-platform deployment, both web-based and native.
The most exciting developments in digital utility and communications are coming from web-connected hardware and smart devices. We believe this to be the next great frontier in digital innovation; a powerful new set of tools to help our clients achieve their goals.
As a team of technologists with a background in communications strategy and creative execution, we apply the same principals of qualitative and quantitative discovery to content creation as we do to digital platform development.
We are in the business of helping our partners and clients achieve their objectives by providing a broad range of value to their customers. Engagement and storytelling are just as relevant in the creation of an effective digital experience as a banner ad, a logo, or a package design.
A brand is a shared understanding of value between a product or service and a consumer. We believe branding is another word for user experience, where insight and execution come together to effectively deliver value in the form of information, entertainment, or utility.